Alistar Thompson from the DMB agency approached us with an assignment for WIFI. According to the motto “Learn to be proud of yourself”, the campaign was about how you can immortalize yourself through the right course. For this, DMB created wild face filters together with the agency, where users could create a digital bust of themselves.
We were commissioned to create a promo video for this face filter.
As first drafts we animated machines which should eat the busts of the protagonists from the stone. Later on, we agreed on a more futuristic approach and animated a laser. The challenge was to make the transition between real footage and the virtual bust.
The video was played out in different formats and broadcast on different social media channels.
Initially we had 3D machines that slept the bust and freely rotated the face of the two protagonists, but in the further design process we decided to use only a laser-directed transition. The difficulty lay in the transition from the real footage to the virtual bust. The video was played out in several formats and broadcast on social media channels.